Social media is not the same as we had ten years before and in today’s article I will discuss social media marketing 2020. In the digitalization of the world, we have to focus on every new strategy to remain in business. Now digital marketing is directly linked to social media as the number of users on social media increases every second.
In 2018, an estimated 2.6 billion users joined social media and the number will increase to almost 3 billion by 2021. With these numbers, marketers cannot stay away to promote their items and services. If you are still depending on traditional marketing, then move to digital marketing with social media marketing 2020 techniques.
Changing in behavior/ interest of audience, new platform and platform policy is a part of social media marketing. It is very essential to understand the right and updated techniques and tools.
Benefits of Social Media Marketing & How it works
Being social always helps you to grow your personality and if you choose social media definitely it will help your business to boost. Many small businesses do not focus on social media and they are not able to expand their business. Some prominent benefits of social media are below.
- Brand Awareness
- Boost Search Engine Ranking
- Top Conversions
- Increase in traffic
- Customer satisfaction
Social Media Platforms
As of today, many giant social media platforms have unique visitors with different mind-set that give us an opportunity for digital marketing. Marketing techniques can be varying from platform to platform for the best result.
Facebook was launched in 2004 and by the start of 2020, there are approximately 1.8 billion daily active users with 90% mobile users. This stat makes Facebook the best platform for digital marketing and with Social Media Marketing 2020 Techniques, you can achieve your goals.
YouTube is one of the unique platforms that attract traffic with Videos. YouTube was launched in 2005 and currently, it has ~155Million daily active users. This is the best platform to describe yourself in the personalized video.
Instagram was introduced to the world in 2010 which provides one of the best user interfaces to share Photos and Videos. In 2012 Instagram was acquired by Facebook but the social media marketing techniques are still quite different than Facebook itself.
LinkedIn is one of the oldest social networking websites that was launched in 2003. The main aim of LinkedIn to connect professional people and they achieved their goal successfully. In the LinkedIn community, we can find a different audience than any other platform and it will be tricky to get someone’s attention there.
Twitter is the social media platform in which trends are highly followed. It was introduced in March 2006 and the recipe of the platform works so well. Twitter has approximately 136 million daily active users which makes SMM an expert point of interest.
Most Important Social media marketing 2020 trends you should know
Follow the trends and you are successful in the digital world.
Build a Social Community
Building Social Community is very essential in social media marketing this will engage your brand with the traffic. Do not think that you just need to make an account on a social media platform that’s it. You have to show your presence every day and every minute to let know the audience that you are alive. Simply this can be done by sharing posts and interaction with users.
There are many businesses you can see on social media in which they have a good number of following but with zero engagement, it is happening because they didn’t make a community for the engagement.
Social media influencers
Social media influencers are those people/brands from whom users love to hear. This marketing technique is called collaborating marketing in which you have to find a suitable social media influencer against your product.
Social media influencer promotes your product and as a result, you will get traffic and sales, depends on your service. Most of social media influencers are celebrities, world travelers, health and fitness, etc. With the millions of followers, they can take your business to the next level.
There are many small influencers you can see around in which you don’t require to look at your budget, it can be done from free cost giveaways but for the influencers with massive following you need to take care of the budget, in my view, you should look for the influencer according to your budget and change the influencer when you have a high budget.
Picking up the right social media influencer is a big challenge, the first thing you have to keep in mind that it will suit your product/services. You cannot ask fashion influencers to promote your IT products.
When it comes to social media marketing, you have to divide your audience into different categories. Some of them give you engagement and others will boost your sales.
By the division of the audience, you can achieve your goals easily. Factors of the division are Age, Gender, Location, interest, area of study, where they are working and what kind of services and products they are looking for.
You have to be careful while doing division target the specific audience for the specific goals, if you are going to use Facebook ads it will provide you the best assistance to separate the audience.
Personalized video marketing
In this era, we are receiving thousands of marketing emails and messages and most of them are ignored. In the case of personalized video, things are changing.
Personalized videos work as a demonstration of products/services in which customers will get a clear picture of what you are offering. Your video must be to the point with the maximum length of 10-15 seconds. In this technique you will be in relation to the customer, once they will see your video it will have a positive impact in their mind.
Interaction with users is the key point in Social media marketing 2020. Users must not be unattended in any section either in comments or in private conversation. Interactions will help customers to build trust in your brand.
By using AI bots, you will always keep in touch with your customers even you are away.
To learn more about marketing and automation below links will be very useful.